When you’re putting together a marketing plan, especially if you’re running a small start-up just trying to find its feet, it’s easy to focus on the digital marketing side of things. Digital marketing is relatively cheap, it offers great access to a wide audience and is distributed within a few clicks. However, that doesn’t mean that it is naturally superior to physical and real-world marketing. Here, we’re going to look at a few opportunities you should make sure that you don’t miss out on.
Get direct with your message
Although it might seem like a relic of a bygone era, when most of us have an email address that gets the vast majority of the messages sent our way these days, physical mail (or snail mail) does offer a few distinct advantages. For one, it can be used to give a much more personal approach to your marketing message if you’re able to curate it to every person who receives it. What’s more, because it’s rarer than email, it’s not going to get flat-out ignored as often as marketing emails can be. In fact, snail mail campaigns, to this day, show some of the best returns on investment out of any type of marketing outreach campaign.
Catch their eye
Snail mail marketing can make good use of strong visual design to attract someone’s eye to your marketing message, but it’s far from the only thing that can do it. Flyers, business cards, and enlarged versions like billboards can do the exact same thing. Catching the attention of your market can be difficult in the online space because, even if you have the best-looking ads around, you’re vying for attention alongside dozens of other brands and messages at any given time. As such, using an online printer to turn your great marketing designs into physical flyers and other objects that can be placed in the physical world can offer them a much better chance of catching the eye of your audience. It’s not as hard to stand out that way.
The power of the face-to-face
Event marketing offers a huge range of advantages that simply are not there for digital marketing options, at the moment. First of all, it’s your chance to elevate the platform of your business, to make sure that it’s seen in the same space as bigger and more established companies within your industry or sector. It’s also a great opportunity to be able to meet some of your most potentially interested audience members, to demonstrate your products and services directly to them. Given that the audience of any given trade show or conference is likely to be someone who is either interested in buying or keeping up with the news in the kind of products and services you offer, you have a much better chance of striking gold.
Digital marketing can be vital to your strategy, but the same can be said of physical and real-world marketing efforts as well. Consider a strategy that implements them both to the benefit of each other. The tips above can help you start to do just that.