There are over 570 million blogs on the internet, based on activities reported by Tumblr, Blogger, WordPress, and other blogging sites, and the number keeps growing. But the data also shows that while new blogs appear to pop up every day, 80% of them failed this year, with only a handful of them becoming thriving businesses. But don’t let these statistics scare you. Whether you’re a new blogger or a seasoned pro looking to increase your income, the following tips will help you turn your blog into a thriving business.
- Define your target audience
The first thing you want to do is figure out who you’re writing for or who’ll be interested in your niche. It’s fine to skip this step if you only want to write as a hobby, but you need a target audience once you aim to monetise your blog. Take the time to find out what our ideal customer wants. What topics appeal to them and why? Also, why will your ideal customer check out your blog, and what solutions do you have for them? The trick to monetising your blog is to provide relevant content to your target audience.
- Be consistent
The more regularly you make the relevant content available to your target audience, the more traffic you can direct toward your blog. You can never underestimate the importance of posting great content consistently, as it is one of the best ways to keep readers returning to your blog while attracting new readers. Regardless of the several blogging trends that come and go, the demand for high-quality online content has never ceased.
- Create an effective setup
One of the great things about blogging is that you can set it up almost anywhere. But two crucial factors you need to get right are your hosting platform and server. Consider the style of blog you want and what essential features appeal to your target audience, and let that guide the hosting platform you choose. You also want to operate with a server that will give you all the features you need. Since you’re trying to make money, it’ll help if you can find a cheap VPS that’ll not end up draining your budget.
- Setting up ads
Ads remain one of the main engines behind the monetisation of countless blogs. They’re also a good way to get started on your monetisation journey and will serve you well if only you set them up properly. The last thing you want to do is bombard your readers with one ad after another, as that’ll only turn them away from your blog. Instead, opt for appealing targeted ads that benefit your readers.
- Understand SEO
If you want to operate a financially successful blog, you need to understand how to use SEO and implement the right strategies. SEO strategies allow you to optimise your site to give it a good rank in search engines. This makes it easier for potential readers and clients to find and visit your blog.