Jeans have been the most popular style of pants for decades, and for good reason. They can adapt to almost any style, they’re comfortable, timeless, durable, and they can be dressed up or down. Most women own many pairs and wear them several days of the week.
Since jeans make up such an important part of the modern day wardrobe, shoppers are always seeking out a new and better option. While denim jeans are a mainstay, the cuts, shades, and details change from year to year.
This makes jeans an important item for boutique owners to focus on. There’s a high demand, and ever changing trends to chase. Two of the big players in wholesale jeans are Dear Lover jeans, and Judy Blue jeans.
Here’s a breakdown of what each brand has to offer, and which one would better serve your clientele.
The Pros of Dear Lover Jeans
Dear Lover jeans are known for being fashion-forward and quick to adapt to new trends. They can sometimes even be one of the earliest adopters of both micro and macro trends. This is a huge benefit in a fast-paced world where fashion trends can blow up seemingly overnight thanks to the virality of social media, which is now one of the single biggest influences of fashion and purchasing patterns.
The styles they stock will never look dated, which can be helpful for attracting young shopper demographics in particular.
Another benefit of Dear Lover jeans is the impressive amount of variety they have. They make skinny jeans, bootcut jeans, high-waisted jeans, wide-leg jeans, and more. This means they can flatter any shape and suit any style. Many women also prefer to have a selection of jeans in different cuts and shades to match different looks, making Dear Lover jeans a perfect one-stop-shop.
A final pro of Dear Lover jeans is their affordability. Their price range makes them accessible for all demographics, especially younger shoppers who may not have the option to invest in expensive clothing items. Trendy items also tend to sell better at lower price points since trends can pass in just a season, giving them a relatively short lifespan compared to more tame classic options. Dear Lover jeans allow customers to enjoy trends without worrying about sinking huge amounts of cash into passing fads.
The Pros of Judy Blue Jeans
Judy Blue jeans are a well-established brand that has been popular for many years. They make comfortable jeans in a soft and stretchy fabric with timeless styles.
One of the biggest benefits of Judy Blue jeans is the figure-flattering fit their stretchy fabric creates. It can hug curves while providing support, especially in high-waisted cuts.
The jeans Judy Blue makes are also more consistent than Dear Lover. They don’t tend to follow trends as closely and have similar items year over year. This is great for shoppers who are less adventurous and know what they like. They focus on creating a few options of reliable styles that customers come back for over and over again.
The last positive of Judy Blue jeans is their undeniable comfort. The stretchy fabric allows for easy movement without pinching, squeezing, or pulling. They also stay in place comfortably all day. These features make Judy Blue jeans very practical, and especially popular with an older crowd that values practically over fashion-forward pieces.
Overall, it all comes down to personal preference. Dear Lover jeans suit certain shopper demographics better, while Judy Blue jeans are generally preferred by others. Once you get to know your clientele, it will be easy to make the right choice.